3 Powerful Ways to Use Video to Tell Your Story!

  • Be Specific

Think early about who you want to watch your video. Are you targetting new or existing customers or even genders and age groups? The more specific you are about your target audience early on, the greater your focus will be during production.

 

Also think about who and what the advert is about. Are you giving a general overview of the business and its origins or focusing on a single campaign or a current promotion? The film can be simply about who you are and what you do, but the more specific you can be, the better the results.

Finally, consider the specific actions of the characters and colleagues in the film and how these actions provide both the personal message and business message that you want to share. Think about how certain scenes and sequences within your advert can be used to give your business the identity that you desire.

 
  • Be Authentic

When considering authenticity, think about what aspects of your business you want to promote above all others. What are you proudest of that you want all to see? Is it the people, the products or the originality? What do you want to tell or show people about yourself with this advert the most?

 

When coming up with the story of your business try to reflect on how you want to feel within yourself when watching it and how you want your audience to feel. To portray your story your way, will your audience feel happy, sad, engaged, inquisitive? Will it be thought provoking, authentic and insightful, leaving your audience wanting more? Always Incorporate what makes you original into your story.

 
  • Be Personal

When taking the step to promote your business online, really think about why you want to tell your story and the story of your business. How important is the setting of the advert? What parts of the business do you want to show an audience that have personal meaning to you?

 

Get Personal, think about what still affects you emotionally about your business and if people feel your positive emotion they will see the truth and integrity behind your business. Think about what extra information about your business do you want your audience to have in advance and how you will provide them with it.

 

We would love to know if any of our tips helped you so please leave us a comment, keep us posted and connect for more content 🎬

Related Posts

Behind the Scenes of The Workshop: A Promotional Video by Title Productions

We recently created a promotional video for The Workshop, a community organisation appointed by Bolton Council. Throughout the project, our team had the opportunity to film at external locations, showcasing the real-world applications of the skills learned by the attendees. It was inspiring to see firsthand the positive impact that The Workshop has had on the local community, and we were honoured to help promote their efforts.

Invest in Bolton - title productions

Producing the Invest in Bolton Video: A Case Study in Quick Turnaround and High Quality

Producing a high-quality video is no easy task, especially when you have a tight deadline. But our team at Title Productions was up for the challenge when we were approached by Bolton Council to create a video showcasing all that the town has to offer. From pre-production to final delivery, we worked tirelessly to ensure that the video exceeded the client’s expectations while also showcasing the beauty and history of Bolton.

Oscar Highlights Chandrabose and M.M.Keeravani - title productions

And the Oscar Goes to: Highlights from the 95th Academy Awards

The Oscars 2023 was a night to remember, filled with laughter, tears, and unforgettable moments. As a video production company, we were inspired by the creativity and talent displayed by the winners and nominees. We were motivated by their stories and strive to create content that is just as impactful. From Lady Gaga’s stunning performance to Mahershala Ali’s heartfelt speech, the night was full of highlights. In this blog, we will take a closer look at the winners, notable moments, and share our own inspiration from the event.

Happy International Women’s Day 2023!

Happy International Women’s Day 2023!

But, why should we celebrate it? 🤔

International Women’s Day is important because it is a day to celebrate the achievements and contributions of women around the world, while also raising awareness about the ongoing fight for gender equality.

Despite the progress that has been made, women still face many challenges, including discrimination, harassment, and unequal pay.

Social Hub: The Benefits of Separating Social Media Services into a Subsidiary

As a video production agency, Title Productions understands the importance of adapting and evolving to meet the changing needs of clients. While it may be tempting to expand the business and offer a full range of marketing services, we have found that focusing solely on video production has helped us provide the best possible service to our clients. This is why we have created a subsidiary, SocialHub, which offers social media, paid ads, and graphic design services. In this blog post, we will explore why we have chosen to keep Title Productions as a pure video agency, and the benefits of having a separate subsidiary for our social media services.

Why a UK-based Video Agency is Ideal for International Companies

As technology continues to advance and the digital world evolves, video has become a crucial element in modern marketing and advertising strategies. Companies are investing more in video production to reach their target audience and communicate their messages effectively. When it comes to creating videos for international campaigns, it can be challenging to find a production company that can deliver a high-quality product and meet the unique needs of your company. That’s why not only UK-based video production companies but also video agencies have become the go-to choice for many international businesses.

Sign up to our mailing list!

By subscribing you agree with our Mailing List and Privacy Policies

Let's work together!

Get in touch! Whether you’re looking to create a corporate video, showcase a new product launch or anything else, we’re here to help. Please send us a message with all the details and we’ll respond promptly.

By submitting you agree with our Privacy Policy and Mailing List Policy.