Cactus - Launch
This was one of our 2nd international projects and one in which we worked with a
production team in America to create a film that introduced the Cactus App and its
financial messages. The launch party event required a lot of pre-production work,
specifically around location and casting and further showcased our team’s communication
skills in working globally.
The video featured several fictional speeches and interviews, mixed with party and event
footage. The aim of the video was to document the official launch of CACTUS and
introduce people to the team representing the company. It featured mainly stage
speeches and presentations, followed by B-Roll of a CACTUS launch and dinner party.
