As social media platforms like Instagram and Facebook jump on the video bandwagon in pursuit of the success that TikTok has had over the past 12 months, it’s safe to say that video has had a big impact on the way that we consume media. Although images and text are still contenders, video is easier to engage with and can help you get a message out to your audience a lot faster. Read on as the Title Productions team explains the basics when it comes to marketing video on social media…
Videos are crafted with a specific social platform in mind
When it comes to social media marketing, there are now dozens of different platforms to choose from that all use video in some way, shape or form. This can present endless opportunities for businesses, however, the way that video is marketed needs to be adapted accordingly. For example, content made for Facebook can be portrait or landscape or may be put onto a ‘story’ feed where it will disappear after 24 hours, whereas Instagram Reels tend to be portrait instead. This means that videos made in this way will perform significantly better because they adhere to the expectations of the audience.
The video needs to be sharable and relatable
The next aspect to take into consideration is the message that the video is going to present. There are many different ways to approach video content as it can be educational, provide a behind-the-scenes insight to a business, give testimonials to prospective customers, introduce new services via 1-1 interviews or perhaps be made purely for entertainment. Whatever the approach, it’s crucial that the content is relatable for the viewer and can be shared. After all, sharing is a video’s greatest asset as it allows the content to reach a wider audience in a smaller amount of time.
Upload at the most relevant times
The marketing aspect of video production is always the hardest as a lot of brands have realized the potential that it has which means that the competition is fiercer than ever. A great tool to take advantage of is analytics software which can help marketers ascertain the most effective time to post video content according to when it is likely to get the most interactions. For instance, the golden rule of social media marketing is to upload when officer workers are on their lunch break or commute home because they’re more exposed to social content during these hours.
With expertise in video production, the team here at Title Productions is able to combine these skills with social media management in order to help take your business to the next level. Video is such a popular medium which means that a lot of brands are joining social platforms in order to advertise their services. In fact, the video may even help you solidify your brand and reach out to new clients! To find out more about the role of videos in social media marketing, get in contact with a member of the Title Productions team today!