How to Grow Your Fitness Business Using Video 🏋️

Are you a fitness professional that has just started back up after the COVID lockdown? Are you looking to take your business to the next level? Well, you’ve come to the right place!

80% of personal trainers are freelance, which means they run a business and for fitness professionals that run their own businesses, it is crucial to stand out in such a competitive and fast-growing industry.

According to Statista, this particular market size has been growing steadily and it will grow from 600 million GBP in 2015 to 670 million GBP in 2020. As a result of the rapid growth of the fitness industry, a large number of PTs are using social media to promote their brand and business to potential clients.

Video enhances word-of-mouth recommendations and marketing that increases credibility as well as visibility.

Here are a few types of videos we provide to help you get started with the marketing journey of your fitness business:

Promotional Videos
These types of videos are great for exposure. Promo videos are a popular way to visually digest information that gives our eyes a rest from long, boring textual information. Promo videos are not only fun but are one of the best ways to get personal with your audience and give them a real glimpse of what you and your business or your clients are doing.

Customer Testimonials
Testimonials are the best way to help you add credibility to your business and can help put you on the map! People like to buy from people, and using video to inform your clientele and prospects is a great method of increasing their stats. 90% of consumers claim a video will help them make a purchasing decision. (Social Media Today). Client appreciation content can create a deeper sense of community and can add a personable approach to your brand.

Explainer Videos
Not everybody knows what they are doing when it comes to the gym and I’m sure as a fitness professional, you know what I am talking about! Using equipment and lack of education can lead to an uncomfortable experience for new fitness members and prospects. This can also lead to bad form/technique and as a result, unnecessary injuries – but as a health and fitness professional, how-to videos are a resourceful way to show off your skills and show your clients that you are professional, reliable and know that you are talking about!

Client Case Study
Just like customer testimonial videos, client case studies are a brilliant way to zone in on specific clients that have achieved great results from using your services! Everybody loves a good transformation story so why not share one with the cooperation of one of your clients. This will again add credibility to your business as prospects can see you are reliable and make a difference to those that want it.

In conclusion, fitness businesses can definitely use video in order to grow and promote their brands. Using content carefully strategized to help with video marketing can result in a boost in sales and can also help your business generate more linear revenue growth.

Check out the promotional video we did for PharmaFitness below!

Other fitness videos to watch from Title Productions:

Thanks for reading!

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