Rugby League World Cup 2021

The main video will be available soon, in the mean time enjoy the clips we have to offer.

In October 2022, Bolton and the UK played host to the Rugby League World Cup. Nations from across the world travelled to compete in the tournament and one of the strongest teams, France, made our hometown their base for the duration of the competition. Being at the heart of Bolton, we were tasked to take the council’s audience on this incredible journey with the French lads.

As video partners for Bolton Council at the tournament, we created a selection of short films that peeked behind the curtain during the build-up of the England v France game that took place at the UniBol Stadium. Not only did we question the impact the France team has had on Bolton, but also what impact Bolton had on the French team. We were lucky enough to follow the team from arrival in the town to the final whistle at the game, embracing relationships with the French squad as they have interacted with community groups and schools across the region.

We also focussed a lot of attention on the incredible work that the council did in putting this event together. Their commitment to making this a success was evident for all to see and our videos have helped them to pitch for future national events to come to Bolton. 

This project marks our continued involvement in the sports industry, and we hope the stories we tell from this event will inspire and entertain those in our community. Who knows, perhaps they will inspire the next great rugby league star to come out of the North West.  


Daniel Ladd
Bolton Council

Some BTS: