There is a lot more to the process of video production than placing a camera in front of a subject and hitting the record button. In fact, there are three different parts that are of equal importance to one another and should always be taken into consideration in order to ensure that the finished product is of the highest possible standard. Here at Title Productions, we pride ourselves on our keen attention to detail. Read on as we go over the key details involved in each of the 3 aspects of video production…
This is the planning and preparation phase that involves discussing ideas in order to prepare the team for shooting the video itself. After all, it’s impossible to capture good footage without some kind of plan in place! The Title Productions team has a lot of different faces involved in pre-production such as the producer, art director, copywriter and screenwriter, and they all work together in order to storyboard ideas and put together a plan for the production phase and, in some cases, write a script! It is an essential process as a lack of planning will stand out by a mile when you start to film.
Once the pre-production team has covered all the bases then the attention turns to the production phase! Over several days or maybe even weeks of filming, the production team gets straight into the action by carrying out on-location filming, voiceovers, drone footage, b-roll footage and even audio design. On any given day, there may be the producer, director, cameraman, drone operator, sound operator, assistant and actors on set which means that this part of the process can be quite busy and is prone to delays. After all, the production phase often has a deadline so there is a lot of emphasis on the pre-production team to schedule and plan out each aspect as accurately as possible.
The final aspect of video production is the post-production phase, which involves editing the raw footage and creating a final video that can be distributed to an audience. Again, post-production will often involve the director, however, there will also be new faces involved such as the creative designer, video editor and video assistant. There is a lot of hard work that goes on during post-production alongside editing as the teamwork on sound and music design, colour correction and even colour grading. The overall aim is to create a finished video that looks professional in every way.
When it comes to video production, there is little room for error. After all, every shoot has a limited window of opportunity and it is the role of pre-production in order to ensure that the production phase is successful. The Title Productions team recognizes the importance of each and every component involved in the process and how neglecting one can have a subsequent impact later on down the line. As the best video production company around, we work with our clients every step of the way to bring your vision to life! To find out more, get in contact with a member of the team today.