The Story of Your Business

When assessing your business, ask yourself this: How do people know who you are if you aren’t there to tell them? How can they separate you from another faceless online entity? And what is it about your business that can turn an outside visitor into a future customer?

The Story of Your BusinessIn today’s market, most businesses struggle against a tidal wave of competition. There are hundreds of options for consumers to choose from all at the touch of a finger. Whether that competition comes from the local area that you work, or online, you need something to make you stand out. With online video now accounting for 80% of consumer internet use, it has never been clearer that video marketing is the best way to grab the attention of potential clients in your industry.

One form of video production which is an extremely effective form of marketing, is to produce a ‘Story of your Business’ video. Although not a big-budget motion picture, this video is going to act like a short film that tells an engaging story. It will open the narrative of your company, tell the journey you have been on, and set a path of where you hope to go in the future. This video will focus on the character of the business, defining how people perceive you whilst highlighting the value you can add to their personal life and their business.


The Story of Your Business

It has been proven that consumers are more than twice as likely to buy from people that they know, they like, and they trust. And 62% of them would stay loyal and vouch for a company they have faith in during times of adversity, proving how important trust is in the buyer-to-seller dynamic. Usually, to develop this relationship with a potential customer you need to engage with them face to face or hire a sales rep to visit them and keep the relationship going. This takes time and isn’t always on the forefront of your mind, however, with a ‘Story of your Business’ video, you can provide this service without having to lift a finger! Taking the time to produce this one video is like hiring a salesman who can work 24/7 – and it would be a lot cheaper too!


The key benefit from obtaining one of these videos is that it sets you apart from your competition; it provides a connection between you and the viewer than not many other businesses can offer. The video can achieve this in the following ways:

  • It offers a window into your business, allowing viewers to see what goes on behind the scenes and how you choose to operate.

  • It exposes the passion for what you do.

  • It captures the character and personality of you and your business which often evokes an emotional reaction from those watching.

  • It entertains and engages with your audience in a fresh and thought-provoking way which you couldn’t achieve solely using text.


The Story of Your Business

For this video to truly work however, it needs to resonate with your audience. It must be clear, entertaining, and at a quality that will wow you and your viewers. When it comes to the art of video production, the best way to achieve this is through professionals. Consider the service you offer your clients and think of the professionalism you strive to achieve. Wouldn’t you want this professionalism reflected in your video?


For one day’s filming you will gain a high-quality digital asset that will lead your online identity for years to come and attract customers to your company even while you are sleeping. The video works for you around the clock and can reach an unlimited number of potential customers around the world. Knowing the real ‘you’ and understanding the values, dreams, and vision of your organisation greatly increases buyer confidence, and developing this sense of certainty in your brand is a sure-fire way to help your business grow to its true potential.


If you want to share your story in a professionally produced online video, get in touch with Title Productions today! Links in the ‘contact’ tab.

Related Posts

Behind the Scenes of The Workshop: A Promotional Video by Title Productions

We recently created a promotional video for The Workshop, a community organisation appointed by Bolton Council. Throughout the project, our team had the opportunity to film at external locations, showcasing the real-world applications of the skills learned by the attendees. It was inspiring to see firsthand the positive impact that The Workshop has had on the local community, and we were honoured to help promote their efforts.

Invest in Bolton - title productions

Producing the Invest in Bolton Video: A Case Study in Quick Turnaround and High Quality

Producing a high-quality video is no easy task, especially when you have a tight deadline. But our team at Title Productions was up for the challenge when we were approached by Bolton Council to create a video showcasing all that the town has to offer. From pre-production to final delivery, we worked tirelessly to ensure that the video exceeded the client’s expectations while also showcasing the beauty and history of Bolton.

Oscar Highlights Chandrabose and M.M.Keeravani - title productions

And the Oscar Goes to: Highlights from the 95th Academy Awards

The Oscars 2023 was a night to remember, filled with laughter, tears, and unforgettable moments. As a video production company, we were inspired by the creativity and talent displayed by the winners and nominees. We were motivated by their stories and strive to create content that is just as impactful. From Lady Gaga’s stunning performance to Mahershala Ali’s heartfelt speech, the night was full of highlights. In this blog, we will take a closer look at the winners, notable moments, and share our own inspiration from the event.

Happy International Women’s Day 2023!

Happy International Women’s Day 2023!

But, why should we celebrate it? 🤔

International Women’s Day is important because it is a day to celebrate the achievements and contributions of women around the world, while also raising awareness about the ongoing fight for gender equality.

Despite the progress that has been made, women still face many challenges, including discrimination, harassment, and unequal pay.

Social Hub: The Benefits of Separating Social Media Services into a Subsidiary

As a video production agency, Title Productions understands the importance of adapting and evolving to meet the changing needs of clients. While it may be tempting to expand the business and offer a full range of marketing services, we have found that focusing solely on video production has helped us provide the best possible service to our clients. This is why we have created a subsidiary, SocialHub, which offers social media, paid ads, and graphic design services. In this blog post, we will explore why we have chosen to keep Title Productions as a pure video agency, and the benefits of having a separate subsidiary for our social media services.

Why a UK-based Video Agency is Ideal for International Companies

As technology continues to advance and the digital world evolves, video has become a crucial element in modern marketing and advertising strategies. Companies are investing more in video production to reach their target audience and communicate their messages effectively. When it comes to creating videos for international campaigns, it can be challenging to find a production company that can deliver a high-quality product and meet the unique needs of your company. That’s why not only UK-based video production companies but also video agencies have become the go-to choice for many international businesses.

Sign up to our mailing list!

By subscribing you agree with our Mailing List and Privacy Policies

Let's work together!

Get in touch! Whether you’re looking to create a corporate video, showcase a new product launch or anything else, we’re here to help. Please send us a message with all the details and we’ll respond promptly.

By submitting you agree with our Privacy Policy and Mailing List Policy.