Types of Informational Videos

Following our pieces on educational and promotional videos, the latest instalment in our ‘Types of Video Content’ blog series will cover informational videos! Informational videos are usually short and straight to the point in order to deliver the message as succinctly as possible. This makes informational videos quite dry, and they tend toward a surface-level analysis of the topic at hand. News reporters, as a prime example, usually offer only the basic facts of a news story, without delving much into the background or additional information surrounding the story. This is the opposite of educational or promotional videos, as informational videos don’t have the liberty to take the time to discuss details or provide any real depth of analysis. Some examples of informational videos include:

Interviews and Question & Answer Sessions

If you’re into following celebrity news, you would have seen a number of these Q& videos pop up on YouTube. Popular videos usually include the interviewer following the celebrity around their house or their workplace, asking short questions about the person’s career or opinions about trivial matters. Q& As are also carried out with politicians, business leaders, and subject matter experts for an even drier informational experience. These types of videos are usually very fast-paced and no longer than a few minutes long. Providing a lot of information in a short amount of time keeps the viewers engaged with the content.

Television Newscasts

We’ve all watched the news at some point in our life, in today’s age you’d struggle to get along without it! As mentioned above, television newscasts are the epitome of informational videos – short, snappy, and informational back-to-back stories to update the public on current events. The news provides an overview of global, national, and local events, but will (or should) not speculate on subjective aspects of the stories, providing purely objective information.

Public Service Announcements

Public service announcements, or PSAs, are announcements intended to release vital information to the population in a short space of time. PSAs are often used to combat ongoing events like pandemics with relevant health information or to provide warnings or things like impending natural disasters or a declaration of war. PSAs are intended to cover only the most crucial information, so it is not lost in the detail. The more you know!

Looking to produce some informational video content for your business? Title Productions has all the expertise you need.

Related Posts

Behind the Scenes of The Workshop: A Promotional Video by Title Productions

We recently created a promotional video for The Workshop, a community organisation appointed by Bolton Council. Throughout the project, our team had the opportunity to film at external locations, showcasing the real-world applications of the skills learned by the attendees. It was inspiring to see firsthand the positive impact that The Workshop has had on the local community, and we were honoured to help promote their efforts.

Invest in Bolton - title productions

Producing the Invest in Bolton Video: A Case Study in Quick Turnaround and High Quality

Producing a high-quality video is no easy task, especially when you have a tight deadline. But our team at Title Productions was up for the challenge when we were approached by Bolton Council to create a video showcasing all that the town has to offer. From pre-production to final delivery, we worked tirelessly to ensure that the video exceeded the client’s expectations while also showcasing the beauty and history of Bolton.

Oscar Highlights Chandrabose and M.M.Keeravani - title productions

And the Oscar Goes to: Highlights from the 95th Academy Awards

The Oscars 2023 was a night to remember, filled with laughter, tears, and unforgettable moments. As a video production company, we were inspired by the creativity and talent displayed by the winners and nominees. We were motivated by their stories and strive to create content that is just as impactful. From Lady Gaga’s stunning performance to Mahershala Ali’s heartfelt speech, the night was full of highlights. In this blog, we will take a closer look at the winners, notable moments, and share our own inspiration from the event.

Happy International Women’s Day 2023!

Happy International Women’s Day 2023!

But, why should we celebrate it? 🤔

International Women’s Day is important because it is a day to celebrate the achievements and contributions of women around the world, while also raising awareness about the ongoing fight for gender equality.

Despite the progress that has been made, women still face many challenges, including discrimination, harassment, and unequal pay.

Social Hub: The Benefits of Separating Social Media Services into a Subsidiary

As a video production agency, Title Productions understands the importance of adapting and evolving to meet the changing needs of clients. While it may be tempting to expand the business and offer a full range of marketing services, we have found that focusing solely on video production has helped us provide the best possible service to our clients. This is why we have created a subsidiary, SocialHub, which offers social media, paid ads, and graphic design services. In this blog post, we will explore why we have chosen to keep Title Productions as a pure video agency, and the benefits of having a separate subsidiary for our social media services.

Why a UK-based Video Agency is Ideal for International Companies

As technology continues to advance and the digital world evolves, video has become a crucial element in modern marketing and advertising strategies. Companies are investing more in video production to reach their target audience and communicate their messages effectively. When it comes to creating videos for international campaigns, it can be challenging to find a production company that can deliver a high-quality product and meet the unique needs of your company. That’s why not only UK-based video production companies but also video agencies have become the go-to choice for many international businesses.

Sign up to our mailing list!

By subscribing you agree with our Mailing List and Privacy Policies

Let's work together!

Get in touch! Whether you’re looking to create a corporate video, showcase a new product launch or anything else, we’re here to help. Please send us a message with all the details and we’ll respond promptly.

By submitting you agree with our Privacy Policy and Mailing List Policy.