Post-production is the final aspect of the video production process and involves meticulous attention to detail in order to bring the vision of both the client and the production team to life. Many people are unaware that raw footage is not a true reflection of the final video that is distributed to an audience and there are a number of post-production techniques that are used in order to ensure that a video gives the right impression. One of these is colour-grading, and in this blog, we’re going to go over everything you need to know about it…
What is colour grading?
Considered to be one of the most overlooked post-production techniques, colour grading is a process that involves adjusting an image in order to achieve the desired outcome. This may involve altering the colours and even playing with the exposure. Colour is important because it allows the audience to experience a video in a particular way and that is why these aspects are often decided during the pre-production and planning phase so that they can be taken into consideration on location during shooting.
Colour grading vs colour correction
A lot of people get colour grading mixed up with colour correction which is an entirely different technique. Essentially, post-production will use correction methods in order to ensure that the footage looks ‘normal’ and reflects what the audience would expect whereas colour grading focuses on aesthetics and enhancing imagery and video using specific stylistic choices. They are two entirely different processes and it is important that colour grading is used appropriately as certain productions call for it whereas colour correction is more fitting for others.
The impact of colour grading
Video production uses colour grading because it can help keep the footage consistent and ensure that each aspect follows the same hues and shades, and this can be especially beneficial when shooting in different locations where the lighting levels may differ. On the other hand, colour grading can also be used to play with mood and tone. Since we tend to associate different colours with particular emotions, colour grading methods can be used to make an impression on the audience that wouldn’t otherwise be there.
Blockbuster movies often have a large budget to play with that allows them to create dazzling works of art that enhance the film during the final stages of post-production, however, skill and experience go a long way too. Here at Title Productions, we have a dedicated and highly equipped post-production team who work closely with the producer in order to ensure that the message of a video project is translated accurately through techniques like colour grading. To find out more about our services, get in contact with the best video production company on the market today.