The  Digital Marketing Process


A Step-by-Step Guide

"Content is king, but engagement is queen  AND SHE RULES THE HOUSE" 



What is digital marketing?

Digital Marketing: The process of using digital channels to promote a product or service.

There are also a variety of other titles, including:  - Social media specialists - Digital marketer - Social media marketer - Content marketer - PPC specialist - PR specialist - Communications specialist - Marketing manager - Brand manager And many others


What are the 7P's?

The 7Ps of marketing are a marketing framework that helps businesses to plan and execute their marketing strategies.

The 7P's are: Product: What do you sell? Price: How much do you charge? Place: Where can customers buy it? Promotion: How will you tell people about it? People: Who will help customers? Processes: How will you handle customer interactions? Physical evidence: What will customers see and experience?


Set Goals:

Steps of the Digital Marketing Process

The first step in the digital marketing process is to set goals. What do you want to achieve with your digital marketing efforts? Do you want to increase brand awareness, generate leads, or drive sales?  Once you know your goals, you can develop a strategy to achieve them.

Research Your Audience:

Once you know your goals, you need to research your audience. Who are you trying to reach?  What are their interests?  What are their pain points?  The more you know about your audience, the better you can tailor your marketing messages to them.


Steps of the Digital Marketing Process


Choose the Right Channels:

There are a variety of digital marketing channels available, including search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.  Choose the channels that will reach your target audience and help you achieve your goals.

Steps of the Digital Marketing Process

Create Content:

The key to successful digital marketing is creating high-quality content that your audience will find valuable.  This content can be in the form of blog posts, articles, infographics, videos, or anything else that will engage your audience.


Steps of the Digital Marketing Process

Promote your content:

Once you have created your content, you need to promote it so that people will see it.  You can promote your content through social media, email marketing, and other channels.


Steps of the Digital Marketing Process

Measure Your Results: 

It is important to track the results of your digital marketing efforts so that you can see what is working and what is not.  You can use analytics tools to track things like website traffic, leads, and sales.


Steps of the Digital Marketing Process

Check our blog post on Measuring Success.

Digital marketing is a complex and ever-changing field, but it can be a very effective way to reach your target audience and achieve your marketing goals.  By following the steps outlined in this Story, you can create a digital marketing strategy that will help you grow your business. Adjustments to this story will be made overtime.