Video is the next logical step for promoting your business and right now is a great time to take that step. Think of the story you want to tell and invest in it so that you can put those fears of promoting yourself behind you and free up valuable time and resources. Video use is growing and if you don’t want to get left behind, your business needs it now. The last few months have shown us the importance and necessity of visual content as video is being used more than ever in people’s personal and work lives. Aiding people at this time using video and clips for sales and support is crucial and you will be able to express opinions and sell services that fuel your customers’ lives consistently. Remember, if a picture says a thousand words, a video can say a million.
Watch our blog video on why you should be doing the video right NOW!
As we live through these current times, where more and more people are working from home and using phones and computers to socialize, work and stay connected, you will be able to find opportunities through video to inspire people, evoke emotion and appeal to the needs of your audience in an authentic way. If you need to explain something new or something complicated, videos are one of the most effective ways to do this without boring your audience. Current times demand a focus on individuality and originality over the content and on building trust over preaching.
Building trust through your videos should be a key goal, with the concept of your video content based on trust and creating long-term relationships. With a good video, you can get your audience to do the work for you, by sharing and advocating your content. Modern customers don’t want to be sold too like in the past, they want to be drawn in and engaged with instead. Let the people come to you by providing them with interesting and useful information.
Over the last 15 years, almost all content marketing has shifted to video streaming. When YouTube came about in 2005, it opened digital video messaging to the world and helped companies and individuals alike get their message online and to the masses. Other platforms then gained traction and as people moved online and towards using their mobile phones to run their lives, Snapchat, Instagram, Google and Facebook became global platforms for video and entrepreneurship.
Video content is in a place where it can be used on multiple gadgets and devices, growing the scope of video style and design for you with specific customers in mind. Simply put, videos can make you some serious money and adding videos on your webpage can increase conversions and interactions by around 80%. Video sharing is a gigantic piece of online networking and people love to comment on videos. All this communication can help you learn more about your consumers, with every remark and reaction on your videos enabling you to improve future ones for your target audience.
As mentioned at the start of this page, your business must evolve with the times or face being left behind. Without video integration you will be employing more people in roles that are not needed, hindering your company’s evolution and spending more time at work and less time with family as you try to advertise incentives and promotions in an old-fashioned way. One fact that we at Title discovered is that 95% of consumers generally retain communicated information through video in their minds longer compared to those receiving the same information through text (email, leaflet). Modern customers spend most of their time watching videos and they like it that way.
By the end of 2019, online content consisted of around 80% video marketing (primarily targeted at the mobile phone user) and of these mobile phone consumers, 90% of them indicated that product videos directly informed their purchase decisions or made them gain confidence in the company advertising. Video and mobile go hand in hand and companies using video content experienced around a 40% increase in traffic through web searches compared to others who didn’t include it. Video does what text doesn’t by creating an immediate, authentic route of interaction and connecting with audience members, who can then provide reactions and comments in real-time.
When discussing why now, also consider the platform you intend to use. For example, YouTube still offers a lot of power as a video platform and gets more than 4 billion views a day, but it is more of a general mainstream audience platform, filled with homemade videos, guides and media clips. Even though it is a great place to advertise with a traditional TV-style advert, there are better services at this time such as Facebook and LinkedIn which are thinking more and more of businesses and business promotional content. They are on the rise in 2020 and around 50% percent of internet consumers now connect with video streaming on Facebook and Instagram daily.
When you have your video content, you have an asset that touches on your personality, grows the image of your business and is likely to engage with an audience and build emotions. Promotional videos can create a lot of trust as some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. Effective marketing videos present your products in a conversational form and create an individual approach, which is why 57% of consumers say that videos gave them more confidence to purchase online.
As a business owner, you know that research and planning are key, so why not take this information and utilize it? When considering which social platforms you should target with your video (Facebook, YouTube, Instagram, Snapchat, Twitter) it is important to understand that each offers ways to reach a very different and very varied audience quickly. Your video can be tweaked depending on the platform you use and you’ll come to understand that each of these platforms offers a different type of audience for you. The marketing filters available on platforms like Facebook are at their highest ever levels right now and let you target your video towards an incredibly specific audience easily.
If you use the right platform to target your consumers through video, you will show the right products and services to the right people and they will appreciate you for this. Keep growing whilst you have this time and opportunity and don’t be afraid to experiment, just do it with authenticity, honesty and transparency. Share to your audience what you are about and what you know and through video, they will connect and interact with you.
Social media platforms are prioritizing video content over text and static images and by simply posting a video in your feed, social algorithms will reward you with more views in people’s feeds. Don’t forget that your competitors are already using videos to target your audience and potential customers and you don’t want to be left behind. Lead the pack, especially at a time when in the top 100 listing on Google, videos generally come in around 80% of the main search results.
Video engages with the most laidback and lethargic of customers. For customers stuck at home at this time with nothing much to do to occupy their time, it is a great tool for learning that is easy for them to consume. Modern life is complicated and customers don’t always have the time to read descriptions or dig deep into services or search endless pages for help and support.
A video can sum up what your business does and who it serves without the wall of text that some companies use to get their message across. The modern customer wants to see the product in action and the majority of consumers prefer video content to read. This preference has led to a video explosion in marketing and now is the time to use it for lead generation and eventual growth for your business.
Hear what Gwil has to say about the impact video has had on his business!
